Kitco Snacks Redesign
Client: Kitco
Role: Visualization Artist
Type: Rendering
Objective: Create high end product renderings for various chip and snack bags.
Solution: Modeled and rendered the product in 3D, including the gloss, matte and metallic finishes based on samples provided by the client.
Additional package types include various bag and carton sizes.
Project Highlights
Through a combination of photography and 3D rendering, I created a template to build these impactful renders. I developed a system, after some R&D, where all the metallic finishes are independently adjustable. Making different flavor chips and snacks and different sizes of bags very simple to create.
Efficient process
I developed a very clean and efficient way to build these renders. By isolating the metallic pattern for each bag, I was able to use color smart objects to shift the tone in the light and dark areas of the metallic pattern independently. This allowed for brighter, more vibrant highlights and deeper, darker shadows to sell the metallic visual. It also made rolling out flavor extensions very efficient.
